Probable Niche

We've identified the niche as brand activation.

brand activation

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as brand activation.

brand, marketing, activation, social media, events, website design, live, event, digital marketing, digital, design, corporate event, consumer, brand experience's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 15:41 UTC on August 10, 2016. The source was comprised of 28598 characters, of which 20773 are code, leaving an organic character count of 7825. The total word count on the home page is 1198. We filtered out 26 numbers, 360 common words, and 23 words shorter than three characters in length, leaving an impact word count of 708. The size of the lexicon (number of unique words) is only 436. We extracted sixteen top keywords, leaving 3.66% above the threshold. The number of phrases above the threshold was eighteen.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
shape group 62.34%
fibre cement41.56%
brand activation41.56%
product representation31.17%
case studies31.17%
bunnings trade 31.17%
signage systems20.78%
sector marketing20.78%
property development20.78%
project management20.78%
programmed sustainability 20.78%
product marketing20.78%
niche market20.78%
marketing collateral20.78%
express glass 20.78%
drive projects 20.78%
brand strategy20.78%
bgc plasterboard 20.78%

Domain Name Keywords

We found 3 significant keywords appearing in the domain name
  1. shape
  2. group
  3. shape group


Source Character Count 28598
Code Character Count 20773
Organic Character Count 7825
Filtered Numbers 26
Filtered Words (Common) 360
Filtered Words (Short) 23
Total Word Count 1198
Impact Paragraph Count 895
Impact Word Count 708
Impact Lexicon Size 436


# a b c d e f g h i j k l m n o p q r s t u v w x y z


# a b c d e f g h i j k l m n o p q r s t u v w x y z